Polling is Bullshit: Here's Why

Phrase the question right (or wrong) and you can get a poll to pretty much say whatever you want it to say - as Peter Lewis from Essential Media Communication knows. The following appeared on the Sydney Morning herald breaking news wire last night at 11.42pm:

Americans more positive, poll finds

Two minutes later the following headline appeared in the same media outlet:

Americans expecting recession: poll

Now, either Americans like recessions, or polls are bullshit - we report, you decide. Of course mobs like Essential Research (who just billed the working people of NSW for research that shows that electricity privatisation isn't popular, like derr) well say that their methodology is far superior, and it probably is. No doubt the polls mentioned in their story above actually paid their shit-kicking pollsters a better proportion of the final bill than Lewis' outfit ever would. How do you spell 'bottom-feeding carpet bagging scum'?