The idea of North

The North Melbourne football club has always been an interloper into League football. They came in late, in the twenties with Hawthorn, after Essendon had been sprung throwing games, and the AFL needed to restore it's image. So why the hell should an expansion team become an expansion team? It is indeed a 'branding backtrack'. North Melbourne have done well by dumping this ridiculous excursion into eponymous monikers for football teams. The AFL must learn that with every cheapening of the spectacle that has occurred since they shot that mad aunt of Australian football, Fitzroy, that their brand has been forever tarnished. It's hardly vale capitalism, but it's a start! In the mountains we have begun our own journey towards having a football team. And we'd hope our Kangaroo spirit proves as strong as North Melbourne's.